Role becomes identity
When a uniform, a team or a mission shapes who you are, leaving it can feel like losing yourself.
AURIS — Identity, Transition & Belonging
Helping people find themselves again.
A calm, evidence-led home for the work of identity and belonging — built with and for the people who have given the most.
AURIS Institute works in the field of Identity Performance Psychology — the study of how identity shapes performance, behaviour and wellbeing through transition and change.
The AURIS app lives at aurisidentity.com. This site is the home of our research, programmes and people.
The challenge
When the uniform comes off, who are you?
For many who have served — in the military, in emergency services, in the NHS — identity is built around a role. When that role ends or changes, the loss is rarely spoken about. It is simply lived with.
Quiet, not loud
Identity loss rarely arrives as a crisis. It shows up as drift, irritability, distance and unease.
Direction matters
Without somewhere to grow into, people stall. With the right framework, they move again.
The AURIS journey
Recognise. Reframe. Reconnect.
A simple, human path through identity change — returned to as often as you need.
- 01
Recognise
Make the unspoken visible. Who you have been, what you carry, what is changing.
- 02
Reframe
See the story differently — without dismissing it. Find language that fits the life you are now in.
- 03
Reconnect
Rebuild belonging — to yourself, to the people who matter, to a purpose that is honestly yours.
The AURIS framework
The methodology behind the journey.
Recognise · Reframe · Reconnect is what the work looks like. AURIS is how we hold it — five qualities we return to in every programme, coaching conversation and app session.
A
Awareness
Noticing what is true — without judgement.
U
Understanding
Making sense of the patterns behind the feeling.
R
Regulation
Building capacity for hard days, not avoiding them.
I
Identity
Holding a self that is honest and your own.
S
Stability
Acting from a steady, recognisable place.
Who we help
People who have given a lot — and those who stand beside them.
Veterans
Service-leavers and the longer transition home.
ExploreEmergency Services
Police, fire and ambulance professionals navigating exposure and change.
ExploreNHS
Clinical and operational staff under sustained pressure.
ExploreMilitary Families
Partners, parents and children who carry the move with them.
ExploreEmployers
Organisations hiring, supporting and retaining people in transition.
ExploreCharities
Organisations supporting the same communities we do.
ExploreResearchers
Academic and clinical partners studying identity and transition.
ExploreIndividuals
Anyone navigating a meaningful change in who they are.
ExploreEvidence & credibility
Built on research. Reported honestly.
We are careful with claims. Where we can show outcomes, we do. Where the work is early, we say so.
- Active research themes
- 3
- Communities served
- 8
- Open methodology
- 100%
Active research themes
Identity, moral injury and belonging.
Communities served
From veterans to researchers.
Open methodology
We publish our framework openly.
Research
Applied, practitioner-led inquiry
Studies designed with the communities we serve — and shared openly with them.
Learn morePilot programmes
Small, careful, measured
We prefer well-evaluated pilots to broad rollouts. Outcomes are reported honestly.
Learn moreForthcoming
Case studies & publications
A growing library of evidence — co-authored with our partners as projects mature.
Learn moreHow AURIS works
A pathway, not a programme.
You move at your pace. AURIS holds the structure so you don't have to.
- 1
Discover
Find AURIS through a friend, a charity, a clinician or your employer.
- 2
Open the app
Begin in your own time, in private, on your own terms.
- 3
Programmes & coaching
Move into structured work when you're ready — 1:1 or in a group.
- 4
Ongoing development
Return to the framework as life keeps changing. There is no finish line.
Trusted by veterans, professionals, researchers and partner organisations
Verified recommendations.
Reflections from clients, interview participants and professional connections who have worked directly with AURIS.
Gemma is quite a remarkable person…
…what she is doing with her project is quite simply exemplary…
…her project helping others with their transition after service life is outstanding…
Chris Oldfield Eng Tech, MInst RE
Engineering Technician, MInst RE
Former client / Interview participant
Gemma has helped me enormously…
Her coaching is first class.
Using her AURIS system has enabled me…
I can't recommend Gemma enough.
Ollie Flitcroft
Disability Rights Campaigner / Trainer
AURIS client
Further recommendations
- Sidney SanniProfessional connection
- Charles BennettProfessional connection
- Fiona JonesProfessional connection
- Cheryl HigginsProfessional connection
- Linda WilsonProfessional connection
Partner organisations
- NHS Trust partner
- Service charity
- Emergency service
- Regimental association
- University partner
- Employer network
Awards & recognition
Submissions and nominations will be listed here as they are confirmed.
Interviews & video
Interviews, talks and short videos from the AURIS programme.
Watch on YouTubePodcast features
Listen to the featured AURIS conversation on Spotify.
Listen on SpotifyFresh from AURIS
What we're publishing now.
Latest research
Belonging as a clinical outcome
Early findings from our work with NHS frontline staff on identity and recovery.
Read moreLatest news
The AURIS app launches at aurisidentity.com
A quiet, private companion for the work — free at the point of use for veterans.
Read moreWe do not overstate outcomes. Where evidence is emerging, we say so. Where it is established, we cite it.
Take the next gentle step.
Book a discovery call to speak with our team, or open the app and begin in your own time. There is no wrong starting point.